WOOD & SONS CONSTRUCTION

BRANDING

ABOUT

Wood & Sons Construction is a family-owned company that offers specialized construction services. The client initially requested a logo design that would incorporate a deer to symbolize the Pacific Northwest location where they are based. To bring this idea to life, I created a modern and versatile badge-style logo that seamlessly incorporated construction tools alongside a deer illustration. The bold and industrial font I selected helped to further convey their expertise in construction methods.

DESIGN DETAILS

In addition to the primary logo, I provided the client with several variations to ensure that they could use the branding effectively across different mediums. For instance, I created an icon that focused solely on the deer illustration, making it suitable for use in smaller applications such as social media profile pictures. The client also received a vertical and horizontal version of the logo, making it adaptable for use on everything from signage to business cards.