SNAPBAR

MARKETING DESIGN

ABOUT

At Snapbar, we specialize in providing innovative photo and video solutions for hybrid teams and events through our intuitive web-based apps. As part of my day-to-day responsibilities, I consistently ideated and created website graphics based on specific marketing copy, social media posts, advertisements, emails, and product deck content. Using my design expertise and software skills in Photoshop, Illustrator, and Figma, I transformed simple sketches on paper into lively, bold, and colorful graphics that accurately represented Snapbar's brand identity. The examples below showcase my recent work in creating marketing assets that effectively conveyed our message and attracted potential customers.

WEB DESIGN

I collaborated with the Design Lead to conceptualize and design our web page using Figma. Through multiple rounds of revisions and gathering input from stakeholders, we refined our ideas and translated them into a high-fidelity design. We then utilized Webflow to build out the pages and optimize all images for optimal website performance. The examples showcased below are a glimpse into our creative process and the exceptional output that we delivered.

PRODUCT MARKETING DECKS

To effectively market our core products, we created individual marketing decks to send to interested clients. These decks provided an overview of each product, including its features, pricing, potential add-ons, and contact information for purchasing. To ensure consistency across all decks, I maintained a cohesive design by utilizing similar layouts, text styling, and calls-to-action. To differentiate each product, I incorporated its unique branded color, which allowed users to easily identify each deck as being from the same company but for different products. This approach ensured a clear and professional presentation of our products to potential clients.

EMAIL DESIGN

At Snapbar, we aimed to send out clean and consistently designed emails. To achieve this, I created an email style guide that the sales team could follow, ensuring all emails were cohesive with one another. This was achieved through the use of pre-designed templates and assets in Hubspot that team members could easily duplicate or drag and drop elements into their own emails. Regardless of the email's purpose, whether it was for product marketing, event sponsorships, or general information, a cohesive design was maintained through the use of simple layouts paired with fun imagery and bold-colored calls-to-action. This approach ensured that every email we sent was visually appealing and aligned with our brand's overall aesthetic.

ADS

As part of my role, I was responsible for creating visuals for various types of ads, such as Google, re-marketing, LinkedIn, and event platforms. These ads required specific dimensions and had to maintain the same design across multiple layouts, including banners, posts, sidebars, and more. To ensure consistency and alignment with our brand, I made sure that Snapbar's ads were always on-brand, visually engaging, and included small bits of relevant information as needed. I aimed to create clean and fun designs that would grab the viewer's attention and entice them to click through to our website or landing page. This approach resulted in visually appealing ads that effectively communicated Snapbar's offerings to our target audience.

SOCIAL MEDIA CONTENT

When I first joined Snapbar, there was no marketing department or dedicated personnel to manage our social media accounts. To address this gap, I took the initiative to batch schedule content using Hubspot once a month for all our social media channels. This involved conducting extensive research on hashtags and competitors to ensure that our posts reached the right audience. To showcase our brand's capabilities and create a truly immersive experience for our followers, I carefully selected the best content from recent events and designed them to reflect our brand identity. This approach allowed our social media posts to effectively convey the unique vibe and atmosphere of each event, inspiring our followers and potentially attracting future customers.