THE CLIENT: Fingers Duke is both a screen printing and design studio located in downtown Bremerton, Washington. From visual identity to marketing materials, to merchandise, we do it all. Trying to combine the fun personality of the company with the beauty of the pacific northwest was always our goal. As a shop that takes a lot of pride in supporting all kinds of local artists, it was important throughout the design process to keep that “hand-made” feeling with every piece.
THE FINAL PRODUCT: When it came to apparel the goal was to appeal to the more “touristy” side of the area, therefore a lot of the designs I focused on incorporated the natural beauty of the pacific northwest. We also wanted to have a design that really felt hand-made which is why I incorporated a lot of my own illustration work that started out as rough sketches and finally turned into vector artwork which was then screen printed on a variety of goods like tees, hoodies, hats, totes, and more.
THE CLIENT: Gravitec is a fall protection companyfor people who work at height. The company strives to be number one in the industry not only with their training, but engineering, testing, and smaller things like social media and educational materials. With people coming to the company from all over the world it is important to have a unique and capturing brand. We also strive to be more than just the seemingly boring “fall protection industry” and instead more of an empowering and educational environment.
THE FINAL PRODUCT: The Fall Protection industry as a whole is very black and white, masculine, and overpowering. To stand out among the other companies all over the world, we used bold colors and clean white type paired with strong imagery to capture the attention of potential clients. This was achieved through using similar type, color, and imagery across all platforms and materials. Bold colors and imagery give fall protection a more exciting feel and more inviting learning environment.
SOME CONTENT HAS BEEN BLURRED OUT FOR COPYRIGHT REASONS.
SLIPPERY PIG BREWERY
THE CLIENT: Slippery Pig Brewery is a locally owned brewery that uses resources from our very own Washington state to make their wildly different beers and grub. They are farmers first and their brewery reflects that. With the brewery being so wildly different from the norm it was important to incorporate that aspect into the design of not only their menus but also their apparel.
THE FINAL PRODUCT: By combining grungy textures, abnormal type, and hand-drawn illustrated icons, I was able to capture the rustic but also fun personalities of the brewery. As far as the apparel, we wanted to keep it bold and unique which meant your less than common weird color combos that created a lot of contrast.
POULSBO BEER RUN
THE CLIENT: Poulsbo Beer Run is a group of brewers located in Poulsbo, Washington that join twice a year to host a running event that allows everyone to taste the local beers. The goal for this years design was to incorporate the Saint Patrick’s Day theme into the beer run’s logo. Since the design would be screen printed it was important to keep the number of colors limited to no more than three. It was also important to create a logo that could be easily used among different marketing materials of different sizes like pint glasses, coasters, shirts, and large posters.
THE FINAL PRODUCT: I first identify shapes from both the Saint Patricks Day theme and the beer them and found that a leprechaun hat would mesh well with a glass of beer. I began sketching thumbnails and eventually vectored a rough sketch into the final logo design. I chose green and yellow as the main colors because both colors could easily go with both themes. The final logo design was combined with fun type and a simple pattern of clovers in the background surrounded by grain stems to give it a more round shape to fit both the t-shirts and coasters better.
ELITE FITNESS & YOGA
THE CLIENT: Elite Fitness and Yoga began as Elite Fitness by Karen. But when Karen decided that she wanted to re-brand in hopes that she may one day sell off the company she came to Fingers Duke in hopes of targeting a more general audience. Our priority was to redesign her already existing logo which was outdated, while still incorporating some of the elements of the old into the new. This logo would be used on all of her marketing materials, apparel, signage, etc.
THE FINAL PRODUCT: I decided to use the color scheme from her previous logo and use a vintage script font like she previously had but with a font that was a bit more modern and readable. Pairing the bold font for Elite with a thinner simple sans-serif font gave a good contrast to the logo while making it easy to read for a range of ages. The text then pairs with a simple but bold lotus icon that could easily be used throughout her other marketing materials as a fun pattern or alone.
NW FAMILY PSYCHOLOGY
THE CLIENT: Some designers find that using a company’s pre-existing brand guidelines can be a little boring or restrict the creative process, but for me, I enjoy using the limitations of color, type, and imagery to make all materials feel as cohesive as possible. The company allowed me to take it’s pre-existing brand guidelines and create marketing materials that matched those guidelines while targeting their audience of potential clients.
THE FINAL PRODUCT: Since the audience we were trying to target was potential clients it was important to give off a positive and welcoming tone with all the materials. It was also important to have easy to read text that way a potential client knew exactly who the company is and how to reach out to them. In order to achieve these goals I used the blue color scheme from the original logo throughout the pieces to really make it “theirs”. Next I chose a slab serif font that came in a variety of weights allowing me to establish hierarchy very clearly. I then paired the type with simple and clean layouts with bold and clean photography.
Green Solutions focuses on cutting-edge technology specifically with ductless heating and cooling systems. The company branding combines vivid photographs, clean colors, and easy to read text for a refreshing new look and broad audience.
TOOLS: Illustrator, Photoshop
Raw Kombucha is a nutritious and delicious way to quench your thirst. The bold and fun flavors of the kombucha are incorporated into both the packaging and advertising design through unique illustrations paired with bright colors.
TOOLS: Illustrator, Photoshop
This branding piece features two logos, one primarily used for the website, and another used for packaging purposes. The website and mobile site were both designed with accessibility and clean design at hand.
TOOLS: Photoshop, Illustrator, InDesign
JOHNSON BERRY FARM
The goal of this project was to take an already existing website and packaging design and recreate it to better benefit the company’s business. I was able to completely transform their website, give them a mobile site, as well as transform their packaging and give them a new logo to better reflect their northwest & farm culture.
TOOLS: Illustrator, Photoshop
Poster design created for a band called Slightly Stoopid. The goal of this piece was to capture the bands unique sound while playing with the theme of the tour "Sounds of Summer".
PACIFIC SOAP CO.
For this piece I was in charge of creating a company, product, and packaging for that product. I decided to create a local soap company that made natural soaps. The goal of this piece was to be classy, simple, and feminine. I was able to achieve this goal by using a limited color palette, feminine imagery, and simple type.