PRECISION BEAUTY

BRANDING

ABOUT

Precision Beauty is a beauty studio that offers a wide range of services including permanent makeup, lash treatments, micro-blading, facials, and sugaring. The founder, Aliyah Cabrera, is a highly skilled brow artist with a passion for enhancing natural beauty. To create a unique logo that represents the studio's brand, Aliyah sought a custom illustration inspired by mono-line feminist art. The client's vision was to have an illustration that prominently features good brows and lashes, while also incorporating a floral element to represent the beauty industry.

DESIGN DETAILS

I created a custom illustration for Precision Beauty's logo inspired by mono-line feminist art. To reflect the brand's focus on brow art, lash treatments, facials, and sugaring, I emphasized the clean and defined brows and lashes in the illustration. I added a growing floral cluster on the right side of the face to simulate the other side of the woman’s hair, incorporating a floral element that symbolizes the growth of self-love and care when treating oneself to beauty services.

For the typography, I chose a mono-line script font for the company name that complements the mono-line style of the illustration, and a solid, clean serif font for the owner's name to create a professional and hand-made feel. Overall, the logo design captures Precision Beauty's essence and specialties, creating a memorable and impactful brand.

MAKING IT VERSATILE

Providing a variety of logo variations was crucial for the client's vision, as they wanted the flexibility to use the illustration on its own or the company name without the owner's name for future expansion possibilities. To accommodate this, I created multiple logo options that included a wordmark, the facial illustration, and a pattern made from the floral elements. This approach ensured that the brand would have a consistent and recognizable look across all marketing materials, regardless of which variation was used.